![]() Taking this seriously and playing with time, copy and CTA, you can continuously improve your conversion rate. Finally, after 12-24 hours, send them the last message about that product by increasing the discount.This time, include a discount AND a testimonial. Then after 4-8 hours or so, drop them another message.Their responses should be recorded- if there is something coming up repeatedly, you know you need to add it to your PDP or the first message itself.Within an hour or two or of your customer dropping from your website, shoot them a message informing them of their cart that’s waiting for them and clarify any pre-assumed doubts they might have. ![]() There is no one-size-fits-all strategy but you can start experimenting with the below steps. A simple Step-by-Step Strategy to Start a Drip Campaign The top D2C brands (especially your competitors) are already experimenting with the number of messages to send, after what time, and with what copy.ĭon’t get left behind. Our multi-step campaign can be automated based on timing, replies, and more. This strategy is what makes our signature Whatsapp Drip campaign loved by our clients.Ī well-planned Whatsapp Campaign can increase conversion rates from 3-4% to 7-8%Ī drip campaign leverages the power of Whatsapp’s 2 Way Communicatio n where you can improve your campaigns with real, immediate feedback. Remember to make sure the discount is automatically applied at checkout if you’ve offered them one. Make them feel like they’re losing out on an excellent deal – if they don’t act fast. Pro Tip- A dding a testimonial for social proof will cement the discount’s attraction. This way you don’t lose money by offering a flat discount to everyone. This discount will again convince some of the users to purchase.įinally, after some hours have passed, send them a 15-25% discount with an even shorter window of expiry. The next message should include a time-bound 10% discount. The first message you should send should clear doubts or remind them that their cart is empty. Let’s get started! Use the 0,10,15 strategy in your Whatsapp Drip Campaign In this post, you will learn our time-tested tips for crafting a beautiful Whatsapp Drip Campaign that converts. We recommend offering them to customers who have dropped off and especially NOT in the first message to them. No, let’s be clear- it is NOT a viable strategy. Now, if you’re offering discounts to every customer, it may not be a viable strategy in the long run. These are strategies we have seen increase CAC by over 10% across our clients who are some of the top D2C brands – if you learn to play with them and learn from them. More importantly, what is it that you SHOULD be doing instead? Why Should You Trust us with Your Whatsapp Marketing Strategy?Īfter spending several months working deeply with our D2C clients, we have found the secret sauce to making Whatsapp Marketing INDESPENSIBLE to your growth strategy. Tons of hours getting the Business API, crafting campaigns, and writing mediocre copy that eventually end up into the void.along with your money. ![]() Most companies who use Whatsapp Business fail to use it well. ![]()
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